Let’s address the elephant in the room; the misconceptions people have about what blockchain means in general. Simply put – Blockchain ≠ Bitcoin Bitcoin or Altcoins (bitcoin alternatives) ar...

A recent Wipro Digital survey found that CMOs and their organizations aren’t satisfied with results from their martech investments. Andy Coghlan, Global Head of Martech and eCommerce, Wipro Digita...

The best thing about these strange driving laws is that you just know that someone had to have done something odd for lawmakers to decide they need to make things official. While most of the wacky law...

The below diagram illustrates a generally agreed maturity model for analytics. You may find you don’t exactly fit in any of the below boxes but the purpose is to highlight what basic and strong ...

I suspect most of you will have seen this grid before but I wanted to write something you had to refer back to and some detail around the model for those of you who could do with a hand managing your ...

NLP or Neuro Linguistic Programming in summary is the process of recognising a behaviour and creating a pre-programmed action. I’ve found it incredibly helpful in learning where I don’t re...

This is something I saw on the Digital Engineering teams Slack channel which gave me a laugh!

In 1846, Ignaz Philipp Semmelweis, a sad-eyed, mustachioed young medical graduate, became chief resident of obstetrics at the Vienna General Hospital. Over the next two decades of his brief career, he...

The uncertainty expressed at the beginning of 2017 has continued throughout the trading period with some retailers unable to whether the storm. Those that adapted to the new trading climate have seen ...